Social intelligence (SI) vs. Competitive intelligence (CI).
What are they and why should you care in a B2B context!
Customers have more power than ever before. Social Media operates like a megaphone that Social Customer use to share their opinions, ratings, reviews and opinions which thus conditions the choice of fellow customers. In this new world, the Social Customer can destroy a brand or even an organisation with a single tweet. How can Competitive Intelligence professionals address this new paradigm?
You will learn:
Join this webinar to learn and discuss with Luis Madureira - Chief Intelligence Officer @ UBERBRANDS / PhD Researcher @ NOVA IMS and Fellow @ Council of CI Fellows - and Kari Syrjä - Comintelli.
On the 10th of November, we will explore the power of these concepts and their impact on B2B.