TYPE: B2B, Consumer, Engineering
Here’s how Intelligence2day® established a new, modern market intelligence system that allows them to involve all employees on a global scale.
GEA is one of the largest technology suppliers for food processing and a wide range of other industries. The global group specializes in machinery, plants, as well as process technology and components. GEA provides sustainable solutions for sophisticated production processes in diverse end-user markets and offers a comprehensive service portfolio.
The Market Intelligence Department at GEA had been using an intelligence platform for years but identified a few areas of improvement that they believed would significantly increase their operational efficiency. GEA needed a system that would meet their specific demands. This included a system that would offer flexibility, be user-friendly with powerful dashboards for different user groups and give end users more control without compromising the value they would receive. This would dramatically save their teams more time and be much more cost-effective.
Intelligence2day® was the best fit solution, meeting all of GEA’s requirements, both technical and functional. Two administrators were responsible for the implementation of the system and for validating the information going into the system. GEA, being a multi-sector organization, needs to monitor a really wide range of sources for different industries – everything from farming to chemicals, pharma and beverages.
GEA has made extensive use of dashboards and dashboard filters to make sure that users see what is relevant to them such as key competitor dashboards, key customers and regional dashboards. The powerful AI-based search function gives GEA great results and allows users to go to one, single place to find what they need, when they need it.
“I really like the dashboard’s modern interface, but also the powerful and flexible filtering options. This has improved the time required to search for information and hence improved collaboration and sharing of information which means less wasted time and cost within GEA.”