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The Future of Competitive Intelligence.

The future of Competitive Intelligence (CI) is influenced by several factors. The increasing volume and diversity of data sources offer CI professionals a chance to play a more significant role in informing business planning and strategy. To achieve this, CI professionals need to make the right investments and adopt effective strategies to help their organizations stay ahead of emerging competitive threats, take advantage of growth opportunities, and drive competition and revenue growth.

However, what does it take to remain relevant in this fast-changing landscape?